Many people don’t think marketing is important. They believe if they are good at what they do, then the public should know about them. Is this you?
Don’t get fooled by this. Every business needs to market because there is so much noise out there and people are bombarded with thousands of messages every day therefore standing out is not an easy task.
So if you’re going to let people know about you, you must make sure it is meaningful and easy to remember.
And don’t kid yourself……everyone is in the marketing business.
What if I don’t have any money?
That’s what’s so great about my approach to marketing through an approach called Shoestring Marketing. It doesn’t take a big budget, but it does take thought, action and a concentrated effort. Just think if you took 15 minutes three times a week to put a plan into effect. What if you spent just one afternoon doing something of the Shoestring techniques? You’d see a big difference!
How do I know this will work?
No one has a guarantee that everything will work, but I can tell you I have use each of these techniques in building every one of my businesses. Not every idea worked with every business, however all of them worked at different times. I didn’t use these all in each business but used some of them in all my businesses model and trends in your industry.
But my business is different!
Your business may be different but these basic techniques work in every industry. How you use them may be different, but all businesses profit from them. I have never had anyone say they didn’t get a result from these, and I know you will too.
So how much do all of these techniques cost?
None of these are over $100. In fact, most of them are free. It takes your physical effort to do them and you will find them fun to do, however wishing them doesn’t cut it.
Sometimes people are afraid of marketing.
Are you the person who is scared of marketing? Do you believe people will think you’re pushy? Are you afraid that people will say you’re conceited or too self-promotional? Guess what? They’re looking for your product or service. And if they haven’t heard of you, they might think you’re not very good. When people hear your name everywhere, they assume you must be the real thing and the only choice.
Work with me as I am your expert connection in defining and mapping out marketing initiatives that will help take your business to the next level.
305.310.9954 or send me an email [email protected] and let’s start talking!
