Erin is a digital visibility and story strategist and talks about what it is, how she got started and the difference between content strategy and story strategy. She speaks about why a story map is greater than a content calendar and how storytelling connects to sales. She also discusses how to build a story bank and whether you need to be on social media every day.

Web: https://erintrafford.com

Facebook: https://facebook.com/itserintrafford

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