What sacrifices are you willing to make in order to market yourself to a larger audience?
Another term for positioning is self-marketing. Can you market yourself into a certain ob, office, title, peer group or organization? The answer is probably yes, however you must lay out a plan. Your plan will require goals and timetables, and may mean certain sacrifices, but it usually has rewards as well. Discovering the sacrifices are worth which sacrifices are worth which rewards is another form on learning.
Write down a plan on paper that lists where you want to go and how you’ll accomplish it. Segment the growth patterns and the realistic deadlines. Then examine the process: Do you see a pattern of steps that provide for where you’re going and where you want to be? You’ll discover there is certain information you will need to possess to reach your targeted accomplishments. Most likely, it will take additional learning, either formal or informal to get there. By following a step-by-step process, and keeping a realistic time table, you will learn the concentration and discipline you will need to reach goals which at first may seem totally unrealistic.
Equally important, you will establish a reputation as a serious and credible person and someone to be reckoned with. During the thought process, you will be re-evaluating the guidelines you are using, and refining the procedures for future use. By working it through, step-by-step, you’ll begin to understand where you’re heading. Some of it may be distasteful (time, expense, change of lifestyle) and not worth it. By refining and returning, you’re becoming more effective because you are doing much more of the right thing.