Here we were breaking temperatures this past week with 80 plus degrees and yesterday the chill set in with 50’s – but as you know we will be back in the 70’s shortly. I do feel badly for the rest of the country that is experiencing such dreadful weather.  Of course we had our own excitement in the FT. Lauderdale airport and some of my speaker friends were at the airport, but they are all safe and on their way.
As you know, I am now doing media training. I’m currently interviewing people to see if they are right for the program. One thing I am seeing from everyone is that no one seems to be able to say what they do briefly and in a dynamic manner.  That is the whole purpose of networking and making people aware of your skills and talent. Can you say your “piece” in 30 seconds so that even an 8th grader can understand it?
That’s the key!  Wherever you go, have that 30 seconds ready on the tip of your tongue.  If someone is interested their response should be, “Tell me more!” When I say “I help people get on radio and TV” they get it.  Try it and let me know how it works.  It will make a big difference for you.
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